The deadline the industry is aligning on
Sunrise 2027 is the widely cited horizon for retail and supply-chain systems to accept 2D barcodes at point of sale and in logistics — not only legacy linear UPCs/EANs. It’s less a single law and more a coordinated industry push: POS, scanners, and brand data all need to speak the same richer language.
What changes for brands
- More data in the code — GTIN plus lot, serial, expiry, and URLs.
- One code, many jobs — checkout, consumer engagement, recalls, compliance.
- Cross-team coordination — packaging, e‑comm, legal, and IT can’t plan alone.
What doesn’t have to change overnight
You don’t need to rebuild your ERP on day one. Resolve2D focuses on the identifiers, link structure, and customer-facing destinations so you can phase packaging and systems work without a cliff.